About REEF® | Our Story, Footwear & Beach Culture
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We're in a long term relationship with the beach.
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The REEF Story
In
1984,
brothers
Fernando
and
Santiago
Aguerre
founded
REEF
out
of
their
love
for
the
beach
and
surfing.
They
wanted
to
make
high-quality,
ultra-comfortable
products
that
fit
their
lifestyle—
so
they
created
sandals
that
could
effortlessly
take
them
from
the
beach
to
the
streets
and
everywhere
in
between.
Today,
REEF
sandals
are
more
than
just
a
footwear
choice.
It’s
a
pursuit
of
the
REEF
DREAM.
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Our Impact & Conservation Initiatives
The beach has been the heart and soul of REEF since the brand was founded in 1984. We believe the beach is where fun and freedom come to life and that there is a deep connection between our well-being and our beaches. We are dedicated to protecting our ocean, preserving our reefs, and continuing to create access to the spirit of the beach.
Our Partners in Conservation
Observe and Conserve
“Observe and Conserve” is an effort put forward by REEF and the MEGA lab to give people the opportunity to protect coral reefs from wherever they feel most comfortable. We’ve teamed up with Ambassador, Chemist and Professional Surfer Dr. Cliff Kapono to make positive changes for coral protection. We have successfully mapped 2 reefs and have over 150k views of our reef livestream.
Better Beach Alliance
In 2018, the Better Beach Alliance was founded by the Surfrider Foundation and REEF to help grow the impacts of Surfrider’s Beach Cleanup program through education and by inspiring new volunteers to take part in the program. Each year, the Better Beach Alliance seeks to bring together and empower businesses, communities and individuals to enacting meaningful change for our planet.
Urban Surf 4 Kids
The beach accepts us all equally, and we believe everyone has the right to feel the fun and freedom the beach offers. Through our partnership with Urban Surf 4 Kids, we're introducing foster and at-risk kids to the positive benefits and healing properties of the ocean. We have had 5k graduates and over 840 hours volunteered.
21 Years of the Iconic REEF Fanning Sandal
Who
says
your
sandal
can't
multitask?
Grabbing
the
iconic
Fanning
is
still
one
of
the
easiest
choices
out
there.
Named
after
Mick
Fanning
and
built
from
a
long-standing
partnership
with
REEF,
the
Fanning
has
spent
over
two
decades
earning
its
place
as
an
icon.
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Four Decades of Reef
Coral
Protection
Reef Mapping
Our Ambassadors
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Thoughtful Materials
Natural materials
We use materials like cotton, jute, genuine cork, and wood elements to craft a product derived from elements of nature.
Eco-foams
A percentage of recycled content is in our EVA and rubber compounds. In addition we added a bio-based EVA derived from renewable sugar cane sourced in Brazil to our midsoles.
Responsibly sourced leathers
100% of our leathers and suedes are from tanneries with gold or silver ratings with a majority being ISA lite (low impact to the environment) leathers.
Shop our products
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Product colors
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Black
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4 Colors
Vista Hi 2
Regular price $70
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Tan/White/Navy
Grey Leather
Brown Suede
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+15
20 Colors
Shoreline Del Mar
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#1 Men’s Sneaker of 2026
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Black Cognac
Cloud
Leopard
English Rose
+9
43 Colors
Water Vista Higher
Regular price $85
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Product colors
Camo Marble
Black
Off White/Blue Marble
Fossil
+3
7 Colors
Glider
Regular price $40
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Product colors
White/Vintage
Vintage
Charcoal
Cameo Rose
+7
26 Colors
Reef Neptune
Regular price $80
\ \
Product colors
Bronze Brown
Classic Tan
Classic Brown
3 Colors
Reef Draftsmen
Regular price $80
Brand FAQs
What is REEF known for?
REEF is known for premium, sustainable-minded shoes and sandals designed for comfort, adventure, and the coastal lifestyle. Founded by surfers in 1984, REEF has remained rooted in beach culture for more than four decades.
Where is REEF based?
REEF is headquartered in Carlsbad, California—where surf culture meets innovation.
How did REEF get its name?
The name REEF was inspired by the sound of waves breaking against a reef. While listening to the waves one morning, co-founder Fernando Aguerre was struck by their force against the reef and found the name for the sandals he and his brother were creating.
Does REEF only make sandals?
No. While REEF started with sandals, today we bring our signature comfort to a wider range of footwear, including shoes, slides, and sandals. Across styles, we focus on cushioning, support, and easy-to-wear designs made for everyday comfort.
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